Phan Khanh Food
Food & Beverage
Scope of work
Phan Khanh Food's logo comprises of three traditional symbols that are well-known among the Vietnamese people: the image of a "lac" bird on a bronze drum, the lotus flower, and the ao dai, which is a traditional Vietnamese dress worn by most women.
The "lac" bird represents a strong desire to reach for the sky and overcome any obstacles, which is also the driving force behind Phan Khanh Food's goal to distribute their products across Vietnam and beyond to friends in other countries.
The lotus flower symbolizes purity, nobility, and liberation from the ordinary. Meanwhile, the ao dai is a well-known cultural icon of Vietnam. Phan Khanh Food aims to use these virtues of the lotus flower as a foundation for human development, and to provide high-quality and clean agricultural products for consumers while also helping farmers to achieve a stable and long-term source of income.