The Choux logo is inspired by the swirls in a coffee cup and the cream in a cake. This allowed me to stylize the C in Choux into a whirlpool shape. Additionally, the idea of an open book is incorporated beneath the brand name. Choux is not only a place to enjoy cakes and drinks but also a relaxing haven where one can bring a favorite book and bask in the melodic sounds of Jazz or piano music every day.