Competitors' logos research and logo sketches

Logo construction

Concept: Inspired by the principles of Jim Collins' "Good to Great" book, Finlex takes you on a transformative journey, turning fine experiences into extraordinary ones. Our products are designed to elevate your encounters, making them truly eXceptional, eXcellent, and memorable.

Logo design: The logo features the word "Finlex" with the letter "F" gradually transitioning into an "X" in a visually striking and smooth manner. This represents the brand's commitment to taking you from fine to eXcellent. The typography is modern, sleek, and professional, reflecting the brand's dedication to quality and innovation.

Meaning: The logo communicates the core message of Finlex - to inspire customers to use their products to achieve outstanding eXperiences. By combining elements of growth, transformation, and quality, Finlex positions itself as the catalyst for elevating life's encounters from good to great. With Finlex, your experiences will be nothing short of eXtraordinary.